Alexis Chitwood

Introduction When revenue stalls, marketing is often the first place organizations look. More campaigns. More channels. More spend. But in many cases, the issue isn’t marketing at all. It’s the system around it. The Common Misdiagnosis I see this pattern repeatedly: Revenue slows Leadership pushes for more activity Teams execute harder Results remain inconsistent The underlying problem is rarely effort. It’s usually misalignment across: Strategy Messaging Tools Team structure Decision-making...

Introduction AI agents are quickly becoming embedded inside CRM and marketing platforms. They promise: Faster responses Better follow-up Automated insights Reduced manual effort And in many cases, they deliver. But AI agents don’t fix broken systems. They amplify whatever already exists — good or bad. What AI Agents Do Well Used intentionally, AI agents can: Route and qualify leads more consistently Surface patterns humans miss Support faster response times Reduce operational friction They...

Introduction Most teams say they want to be data-driven. But in practice, many organizations are drowning in dashboards they don’t trust — or metrics they don’t know how to interpret. Data is only useful when it supports decision-making. Otherwise, it becomes noise. True marketing mastery isn’t about tracking everything. It’s about tracking the right things, at the right time, for the right decisions. Why More Data Doesn’t Equal Better Decisions Common issues I see: Teams tracking metrics...